Some great news out this week – Norwich Lanes has come out on top in the City category of Great British High Street of the Year. Just 20 miles from Dairy Barns, many of our guests like to pay a visit to our Fine City of Norwich and, of course, right now we’re all thinking about those Christmas pressies we need to buy. So it’s great to see such an accolade for one of our own favourite areas of Norwich. It certainly buzzes with visitors by day and night showing that those smaller independent outlets have a great part to play in city life.
The Lanes, a series of medieval streets and alleyways stretching from Upper St Giles through to Bedford Street, is home to more than 300 independent retailers, cafés and bars and was chosen by the judges for its strong brand, ability to innovate, collaborate and adapt to changing consumer habits. Norwich Lanes were nominated by Norwich BID and judges were impressed with the leadership of the Norwich Lanes Association as well as the enthusiasm and passion of volunteer ambassadors and the exciting events they held for shoppers as well as a commitment to real innovation in using digital tools such as Droplet – a mobile payment service to buy goods using your smartphone – what a fabulous idea!